Fractional CFO + practical technology

Start with the problem.
Choose the support.

Financial advice, better workflows, and practical technology, customized around your business and the people who run it.

Monthly retainer or project-based engagements, tailored to your priorities and the support you need.

Explore the services
Defined scopeAgreed monthly retainer or project feeNo hourly billingWork with your existing team

Service directory

Better financial decisions.
Less back-office work.

Combine financial advice, systems work, and team training in a monthly retainer or a defined project. The scope is tailored to your business.

8 services shown

Financial clarity01

CFO advice & financial analysis

Turn the numbers into a next step.

Understand existing financial reports, compare actuals with your plan, and work through the decisions that need a second set of eyes.

What the work can include

A focused analysis, management reporting structure, or written action plan.

Financial clarity02

Cash-flow forecasting

Know what your next move will require.

Model customer receipts, payroll, operating costs, and planned spending. Compare your options before committing cash.

What the work can include

A cash forecast with documented assumptions and an update process.

Financial clarity03

Profitability & pricing

See which work earns enough.

Examine customer, contract, job, or service-line economics using the costs and capacity behind the work.

What the work can include

A profitability analysis and pricing scenarios you can use in a decision.

Financial clarity04

Financial models & growth decisions

Test the decision before making it.

Compare hiring, another vehicle, a larger service contract, equipment, or expansion under different operating assumptions.

What the work can include

A tailored model showing cash requirements, break-even points, and trade-offs.

Better systems05

Reporting & workflow improvement

Spend less time assembling the same information.

Review how information moves between your office, accounting, payroll, and service systems. Improve handoffs and automate suitable repetitive steps.

What the work can include

A defined workflow, tested reporting process, and clear review responsibilities.

Better systems06

Software & vendor selection

Choose tools that fit the work.

Compare existing tools and new options on functionality, total cost, implementation effort, and the work your team will still need to do.

What the work can include

A practical recommendation and implementation plan, not just a software list.

Better systems07

Practical AI implementation

Put useful technology into a real process.

Apply AI where it helps with information handling, reporting preparation, or approved drafts. Keep sensitive decisions and approvals with a person.

What the work can include

One scoped, tested use case with access boundaries, review steps, and documentation.

Support for your team08

Team training & process documentation

Help your people use the changes.

Work with your bookkeeper, office manager, or finance team using relevant tasks. Document procedures and practice how to handle exceptions.

What the work can include

Role-based training, working instructions, and an agreed handoff or support plan.

The right starting point depends on your decision, the quality of the available information, and how much implementation support is needed.

Common first projects

Start with one question.
Build from there if useful.

A defined project can solve a specific problem without requiring an ongoing retainer. These are common starting points, not fixed packages.

ProfitabilityP1

Customized Profitability Review

Connect customer, contract, job, or service-line revenue with labor and delivery costs, then identify what needs investigation.

See the free model →

CashP2

13-Week Cash Forecast Setup

Build the weekly cash view around actual collection timing, payroll, suppliers, debt, capex, and minimum-cash needs.

See the free model →

Growth decisionP3

Growth Decision Model

Model another technician, crew, vehicle, equipment purchase, larger contract, or expansion before committing cash.

See the free model →

Finance + systemsP4

Finance & Systems Review

Review reporting, forecasting, profitability visibility, workflows, systems, controls, and team ownership; leave with a prioritized action plan.

Take the free scorecard →

Project fees are quoted for the agreed scope. Ongoing fractional CFO support starts at $5,000 per month; the monthly starting price is not a project minimum.

Ways to work together

Monthly retainer
or project-based.

01 · Monthly retainer

Ongoing CFO support.

Regular financial analysis, cash planning, forecasting, and management advice, with agreed systems improvements and team support as your priorities evolve.

Monthly retainers from $5,000.
Scope and fee agreed in your proposal.

02 · Project-based

A defined piece of work.

A financial model, profitability analysis, focused advisory engagement, workflow improvement, or team training project with clear deliverables and a timeline.

Fixed project fee.
Quoted for the agreed scope.

The right engagement depends on your priorities and the work involved. Scope, responsibilities, deliverables, fees, and any separate software costs are agreed before work begins. Monthly retainers have a flat monthly fee and 30-day cancellation notice. Project timelines, payment terms, and revisions are defined in the proposal. No hourly billing.

For traditional service businesses

Built around the work you do.

For owners with teams to support, customers to serve, and financial decisions to make. A useful starting point can be a recurring service contract, another technician or vehicle, or an office process that takes too much time.

Commercial & residential cleaningHVAC service & maintenancePlumbing serviceElectrical serviceCommercial refrigerationGenerator servicePest controlFacilities & property maintenance

The founder

Finance experience.
Practical follow-through.

Licensed CPA · Public accounting
Head of Finance experience at a VC-backed Series B company.

UpstreamCFO provides fractional CFO advice, financial modeling, process improvement, practical technology implementation, and training. Work is coordinated with your existing accounting team and outside providers.

Audit, financial statement review engagements, and other attest services are not offered. Bookkeeping catch-up and tax preparation or filing are not included.

Before getting started

A few practical questions.

How do monthly retainers and project-based engagements differ?

A monthly retainer provides ongoing financial guidance, planning, and agreed implementation or team support. A project-based engagement covers a defined piece of work, such as a model, analysis, workflow, or training project, with agreed deliverables and a timeline.

Do I have to replace my bookkeeper or current software?

No. The starting point is your existing people, information, and systems. Any proposed changes should have a clear reason and an agreed implementation scope.

How are fees agreed?

Monthly retainers start at $5,000 per month. Project-based engagements have a fixed fee quoted for the agreed scope. Responsibilities, deliverables, payment terms, and any separate software costs are confirmed in the proposal.

What happens in the introductory call?

Describe the problem or decision, how the work is handled today, and the outcome you need. Together, we can determine whether a monthly retainer or a project-based engagement fits the work. There is no obligation to proceed.

Start with your business

What would you like
to understand or improve?

A clearer decision, a model you can use, or less repeated work in the office. Begin with what matters now.